Play Into Hours is a promotion in Major League Baseball (MLB). This came from the marketing team of the Seattle Mariners in the 1998 season. During the 1999 season, all but ten teams chose to wear promotional uniforms with a "future" style. Uniforms were widely criticized and promotion proved unsuccessful.
Video Turn Ahead the Clock
Origin
In 1998, Kevin Martinez, then marketing director for Seattle Mariners, came up with the idea to have a futuristic jersey from the 2027 season as an alternative to the "Turn Back the Clock" campaign. The marketing team changed Kingdome to provide a futuristic atmosphere. According to Martinez, Ken Griffey, Jr. played a role in t-shirt design and came up with the idea of ​​changing the colors of Mariners from teal, blue and white to red, black, and silver. Majestic Athletic works with the Mariners marketing team to create uniforms. Martinez himself described the T-shirt as "flashy". The Mariners' opponents during promotion are the Kansas City Royals, which according to Martinez, "fantastic to work with". Initially, Mariners played with unshared T-shirts and flipped their baseball caps back. Griffey, Jr. painting his compatriot with silver spray paint. Griffey, Jr. also convincing his teammates to cut off their uniform sleeves. During the match, the referee, who wore a silver shirt as part of the promotion, decided that an uninsulated shirt gave the bull a boon because they could be more easily hit by a throw so the referee decided that the players had to slip the ball. they are on. Mariners' promotion was considered a success, unlike major league promotions in 1999. Futurism was also extended for the pregame celebration: the first tone of the ceremony was thrown out by James Doohan (Mr. Scott of Star Trek), who arrived at the pitcher mound in DeLorean and was given the ball by a robot made at the University of Washington.
Maps Turn Ahead the Clock
promotion season 1999
Major League Baseball sold the concept of promotion to Century 21 Real Estate. The New York Yankees, Chicago Cubs, Toronto Blue Jays, Texas Rangers, Montreal Expos, Houston Astros, Cincinnati Reds, and Los Angeles Dodgers did not participate in the promotion. The New York Mets changed their name to "Mercury Mets" (complete with a hat featuring symbols?) While hosting the Pittsburgh Pirates on 27 July 1999. In the game, which was "set" in 2021, the stadium will use futuristic charts in their scoreboard as part of the promotion. During the Padres and Giants match, the fielding position is renamed. Shortstop renamed "intermediate station" and left field renamed "left sector". Some coarse advertisements also joined, with Northwest Airlines becoming "Northwest Spacelines" (this can be seen when Mariners outfielder Butch Huskey hit the outside wall during the game).
Criticism
Paul Lukas, author for ESPN.com, described the promotion as "a silly but captivating concept for one night being a bad joke when it is transmitted into an extended vehicle for corporate sponsorship." Pitcher Greg Hansell was quoted as saying, "It looks like Halloween came early."
20th anniversary
The Seattle Mariners will be back in their 1998 "Turn Ahead the Clock" uniform (as well as their rival Royals, who took part in promotions in 1998) on June 30, 2018, to commemorate 20 years of promotion.
See also
- Baseball
References
External links
- Archive MLB.com "Turn Ahead the Clock" page
- Clothes
- Turn Night Clock on Bullpen Baseball-References
- Mercury Mets Merchant T-shirt
- Chicago White Sox Turns Around The Jersey Clock
Source of the article : Wikipedia
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