Don Edward Schultz (born January 20, 1934) is Professor Emeritus of Service at Northwestern University's Medill School. He's most notable for his research and writing on Integrated Marketing Communications (IMC).
In 1992, the American Advertising Federation named him Advertising Educator of the year, and in 1998 Sales and Marketing Management magazine named him one of the 80 Most Influential People in sales and marketing.
Often referred to as the "father of integrated marketing", Schultz is the author or co-author of 13 books on marketing, including Integrated Marketing Communications (1993), Communicating Globally (2000), and IMC: The Next Generation (2003). He writes a regular column on Integrated Marketing for Marketing Management magazine, the trade publication of the American Marketing Association.
Prior to his academic career, Schultz worked for 15 years in the field of advertising.
Schultz earned a Bachelor of Business Administration from University of Oklahoma in 1957, a Master of Arts in Advertising from Michigan State University in 1975, and a Ph.D. in Mass Media from Michigan State in 1977.
Schultz lectures and consults for various business groups and currently resides in the Chicago metropolitan area. He is also the president and founder of Agora, Inc. (not to be confused with Agora, Inc.), a consulting firm based in Evanston, Il.
Video Don E. Schultz
References
- "Medill - IMC Emeritus Faculty - Schultz Don E". Medill School Northwestern University. Archived from the original on 2011-02-16. Retrieved 2011-01-14.
[Category:American business theorists]]
Source of the article : Wikipedia
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